Logo Theory

home        table of contents       samples       about the author       speaking engagements       media room      contact       michael's other websites

 

Sample Images from Logo Theory

Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
 

Corporate Activity identities show something about the product or the activity of the company. The monogram for Westinghouse, which makes electrical and electronic appliances, is a W that resembles an electronic circuit. The monogram for Allied Van Lines is the letter A, made to resemble a two-lane highway, because Allied Van Lines moves your household belongings “down the road.” The logo for tire manufacturer Uniroyal is a stylized tire on pavement. This kind of identity shows what a company does and is, perhaps, the first thing that many beginning designers think of when developing identity concepts. It is a tried and true approach, but it is not the only kind of identity concept and not necessarily the best.
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 13: Identity Concepts: Corporate Activity)

 
LogoTheoryBook.com
 
Buy Logo Theory in Paperback

Buy Paperback from Amazon.com click here

from BarnesAndNoble.com click here

from Amazon.ca
click here

from Chapters.ca
click here

Buy for iBooks

Buy for iBooks
click here

 
Buy for Kindle

Buy for Kindle
click here

 

home        table of contents       samples       about the author       speaking engagements       media room      contact       michael's other websites