Logo Theory

home        table of contents       samples       about the author       speaking engagements       media room      contact       michael's other websites

 

Sample Images from Logo Theory

Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
 

Corporate Ideals Identities Instead of showing what a company does, these identities visualize something about the qualities or ideals to which the company aspires. This can be ideals such as “superiority,” “strength,” “speed,” or “accuracy.” The important thing to remember is that these ideals may not be obvious to the public when viewing the logo but can act subliminally. People don’t have to say, “Gee that makes me think of protection and someone taking care of me.” But a logo that has a band around something may communicate that on an unconscious level.
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 14: Identity Concepts: Corporate Ideals)

 
LogoTheoryBook.com
 
Buy Logo Theory in Paperback

Buy Paperback from Amazon.com click here

from BarnesAndNoble.com click here

from Amazon.ca
click here

from Chapters.ca
click here

Buy for iBooks

Buy for iBooks
click here

 
Buy for Kindle

Buy for Kindle
click here

 
 
 
 

home        table of contents       samples       about the author       speaking engagements       media room      contact       michael's other websites