Corporate Ideals Identities Instead of showing what a company does, these identities visualize something about the qualities or ideals to which the company aspires. This can be ideals such as “superiority,” “strength,” “speed,” or “accuracy.”
The important thing to remember is that these ideals may not be obvious to the public when viewing the logo but can act subliminally. People don’t have to say, “Gee that makes me think of
protection and someone taking care of me.” But a logo that has a band around something may communicate that on an unconscious level.
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 14: Identity Concepts: Corporate Ideals) |
