Logo Theory

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Sample Images from Logo Theory

Just because Just because Just because Just because Just because
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Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
 

Visualize the four kinds of identity concepts as an outer ring of a wheel that can revolve around an inner circle that contains the three kinds of identity components. You can use this wheel to generate more ideas. Each identity component can work with any of the four identity concepts. Since signatures have no concept at all other than font choice, they don’t show on the inner circle (but are still needed to accompany a logo or a monogram).
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 18: Self-Brainstorming)

 
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