Logo Theory

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Sample Images from Logo Theory

Just because Just because Just because Just because Just because
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Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
 

Here we see some recent full-color illustrations masquerading as logos. After taking away all the color, most of them are wimpy at best. When you render them in black only, as in a photocopy, they are almost unrecognizable. Sadly, most of these were featured in design annuals as good examples of logo design. They are not.
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 20: Deadly Sin of Logo Design #1: Can't Work in Black Only)

 
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