Logo Theory

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Sample Images from Logo Theory

Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
 

Mass gives an identity visibility at a distance or in small sizes. The shapes that make up the identity should not be lightweight or thin. An identity with insubstantial and flimsy parts is ineffectual and feeble.
    Some diehards will suggest that contemporary identities can break older rules in the name of being modern. Now I ask: aren’t websites modern? The bottom-right corner of the illustration here shows lines that are supposed to be black but are so thin that none of the pixels of the logo are a genuine black, nor even close to it. This is a problem I call “Pixel Mush.” Thin elements and lines do not display clean shapes when viewed through a grid of pixels. Far from liberating lazy designers from old constraints, the Web adds new ones of its own.

 
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