Logo Theory

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Sample Images from Logo Theory

Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
 

A problem does not always reside outside of the status quo. It may touch that circle tangentially. This means that the most suitable solution will not require anything new to solve it. This is a common irritant to those who desperately aspire to their notion of “creativity” at all costs. They insist that newness is an essential part of any solution. This fixation is almost epidemic in creative fields like graphic design. The tragic flaw is that the new and unusual approach may fail to solve the problem at hand. Sad to say, many design annuals abound in examples of “bleeding edge” design—the cutting edge that has gone too far and doesn’t work. The form does not follow the function.
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 4: Form Follows . . .?)

 
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