Logo Theory

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Legibility is readability, the capacity to be correctly perceived or clearly deciphered. Legibility is a function of contrast. And contrast is a function of value. It doesn’t matter so much what the hue or saturation is in the colors. What matters most for contrast is sufficient difference in value.
    Any logo that has low contrast – and therefore low legibility – has failed its very reason for being: to be clearly seen and read.
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 22: Deadly Sin of Logo Design: Obscure Contrast)

 
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