Logo Theory

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Vector art is the medium in which all identities should be created, but it can be deceptive. Vector art can give the impression that shapes are better than they are because the edges are crisp and clean. But shapes can be clean and sharp without being well rendered or refined.
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 25: Deadly Sin of Logo Design: Unrefined Shapes)

 
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