Logo Theory

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Each of these identities had lines that were too fine and consequently did not reproduce at small or even reasonable sizes. In each case, the logos have been redesigned. (Special note: Paul Rand recognized this problem in his first IBM logo and fixed it. Similarly, Saul Bass fixed this in his AT&T logo.)
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 26: Deadly Sin of Logo Design: Tiny Elements, Thin Lines)

 
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