Logo Theory

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Sample Images from Logo Theory

Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
 

As with fragmentation, the technique of rendering the whole identity with lines alone risks making the lines or spaces too delicate for clarity in small sizes or viewed from a distance. Drawing lines that are too lightweight for the overall size will make the whole logo too insubstantial (Deadly Sin of Logo Design #2: Lack of Mass). If lines are close together, it is safest to make lines and gaps the same thickness. Why? Gaps become positive lines when the identity is reversed.
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 32: Visual Tecchnique #5: Linear Treatment)

 
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