Logo Theory

home        table of contents       samples       about the author       speaking engagements       media room      contact       michael's other websites

 

Sample Images from Logo Theory

Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
Just because Just because Just because Just because Just because
 

Typographic ligatures have existed from the first days when moveable type was invented, carrying over many of the handwriting conventions of the times into the new medium of printing. Letters in the words “The” and “And” were often combined into single ligatures, and dozens of other letter combinations were among the first sets of lead type ever cast. However, as many new sans serif fonts were not designed with ligature variants, the use of ligatures declined by the first half of the 20th century.
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 24: Deadly Sin of Logo Design: Overlapping Elements)

 
LogoTheoryBook.com
 
Buy Logo Theory in Paperback

Buy Paperback from Amazon.com click here

from BarnesAndNoble.com click here

from Amazon.ca
click here

from Chapters.ca
click here

Buy for iBooks

Buy for iBooks
click here

 
Buy for Kindle

Buy for Kindle
click here

 

home        table of contents       samples       about the author       speaking engagements       media room      contact       michael's other websites