Logo Theory

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Sample Images from Logo Theory

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Chuck Close is a celebrated photographic-realist painter. He was born with prosopagnosia, a brain defect that leaves him unable to recognize faces. Paradoxically, he made a successful career painting giant, ultra- realistic portraits. In 1988, he suffered a spinal artery collapse that left him almost totally paralyzed. Most people would have given up painting at that point, but he did not. Since then, he has continued to create giant portraits. Because his finer motor skills have been ruined by the paralysis, he breaks his portraits into large, multicolored boxes, each presenting an overall color.
    Chuck Close’s triumph over such obstacles lends weight to his famous quote: “Inspiration is for amateurs — the rest of us just show up and get to work.”
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 24: Deadly Sin of Logo Design: Overlapping Elements)

 
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