Logo Theory

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Sample Images from Logo Theory

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Chermayeff and Geismar have been responsible for more than one hundred identities for companies all over the world and has won virtually every award in the industry. While not all of their logo designs conform to the core principles, the most long-lived ones do. Note that although their logos are reproduced fairly small here, they are clear and solid; and even though they sometimes contain more than one color, each one would work in a single color.
(Excerpt from Logo Theory: How Branding Design Really Works,
Section 11: Great Designers of the Last Century)

 
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